I think that this section will be something to read back on when designing my print-based adverts, although it can be something to think about when creating my video too. I know to carry on keeping my designs simplistic, as the audience are more likely to take notice of it. 

If I include text, it needs to be neat, easy and quick to read.

I need to make a visual statement to capture attention.

If I use more than one headline, use different sizes, set unimportant words in a larger typeface. I think that this would seem strange to the audience, which would make them look twice.